CONTENT: TAG Heuer Don’t Crack Under Pressure

Director of Photography: Jean Ghalo

Under its  “Don’t Crack Under Pressure” tagline, Tag Heuer decided to launch its Baselworld 2015 novelties in the region in the Atlantis Aquarium, with 15 sharks swimming around watches and guests. Going going way beyond production, we accepted the challenge of this adventure, and dived in the aquarium with sharks and other underwater creatures to produce a beautiful video and photos.

Overview:

  • Capture moments of the event
  • Accompany clients, guests and media in the underwater discovery of the collection
  • Shooting timepieces under water
  • Overcome challenge of shooting close ups in water

Objectives:

  • Convey  “pressure” feel
  • Build library for PR, Social Media usage
  • Event images
  • Supply content for brand’s global Social Media platforms
  • Underwater product styling

Outcome:

  • Direct underwater choreography
  • Wide pool of product and event images
  • Video edits