EDITORIAL: Officine Panerai Luxos Magazine Shoot May 2015

Art Director & Photographer: Jean Ghalo | Stylist: Audrey Bradford | Production: Jean Ghalo & Friends

Luxos magazine commissioned us to produce a shoot for Officine Panerai in the Middle East. We suggested a still life shoot with a marine theme, without featuring actual sail boats, yachts or water. We worked around materials used in the sailing world and around the sea, which is part of the world of the brand and its DNA. Luxos magazine is distributed in Europe and the Middle East, and the shoot was very well perceived all around.

Overview:

  • Editorial shoot for print magazine
  • Present Panerai’s novelties
  • Capitalize on brand’s DNA

Objectives:

  • Highlight some of the brand’s latest watches
  • Convey one of the brand’s key characteristics
  • Generate editorial content targeting a specific consumer segment

Outcome:

  • Editorial images
  • 5 Looks over 7 pages