CONTENT: Ragheb Alama In the World of Hublot

Producer & Director of Photography: Jean Ghalo | Co-Producer: Jihad Ghalo | Assistant Producer: Rochelle Escobar | Editor: Eliane Mallat | Cinematographers: Jeremie Hartmann & Romain Levrault from Hublot TV, FERRARI Maranello Team | Photography: Jean Ghalo | Production: Jean Ghalo & Friends

Jean Ghalo & Friends went on a 3 day journey to document the visit of Hublot’s first Friend of the Brand in the Middle East -Ragheb Alama-, through an enthralling road trip driving the Ferrari 588GTB and the FF, from Geneva, Switzerland, up to the Swiss Alps and reaching Maranello, Italy. The trip was documented through artistic photos and a 3-episode video series for social media and editorial usage. The project had a strong effect and positive feedback in the Middle East area. Being the first of its kind, it highlighted the way brands should communicate their partnerships.

Overview:

  • Document Ragheb Alama experiencing the World of Hublot
  • Capitalize on great scenery along the way
  • Capitalize on visits to some of Hublot’s partners
  • Collaboration between regional team with Middle East knowledge and teams of global brands

Objectives:

  • Create image and video content around Ragheb Alama’s World of Hublot experience
  • Highlight Ragheb Alama as Hublot Friend of the Brand
  • Generate imagery and videos for PR and Social Media usage
  • Build a strong content library
  • Tell a inspirational story

Outcome:

  • 3-part video series for local/global Hublot and Ragheb Alama Social Media platforms + online editorial
  • Large image library for Social Media + editorial usage + internal usage
  • Exclusive, original content