ADVERTISING: HUBLOT’S FIRST MIDDLE EAST & AFRICA ADVERTISING CAMPAIGN

When a brand prides itself on being “First, Different and Unique”, we can’t but adhere to those characteristics when working on a project for it. And when Hublot decided to hold its first-ever Middle East and Africa advertising campaign, we made sure it was the first international luxury brand to hold a local campaign, fully organized and produced by a Middle Eastern team, shot in the area and featuring a face from the region. In collaboration with Hublot Regional Director for Middle East & Africa Marco Tedeschi, we embarked on a long weekend in the hills of Oman that offered an ideal neutral Middle Eastern context for the campaign.

Overview:

• Middle East & Africa advertising campaign
• Feature Hublot ladies watches
• Use human element through a recognizable female face
• Middle East environment
• Be First, Different and Unique
• Capitalize on Hublot’s Art of Fusion DNA
• Full concept creation, organization, shoot and production

Objectives:

• Conceptualize 3 looks
• Create images for advertising campaign
• Generate content for Social Media use
• Highlight the Hublot lady style
• Convey a Middle Eastern feel while linking past to future
• Create a link between tradition and innovation

Outcome:

• 3 Looks, 2 versions each – Full pages and DPS
• Images for Social Media
• Behind The Scenes video promos and Social Media edits