Art Director: Jean Ghalo | Photographers: Jean Ghalo, Joseph Bassil | Creative Director: Nadine Hamawi | Co-Producer: Rami Halawi, Rochelle Escobar
Assistant Producer: Marc Ghalo | Stylist: Tanya K | Hair: Atoosa Baghiat | Makeup: Samira Olfat | Behind The Scenes Camera: Odile Rahme
Logistics: Blink Productions Oman | Production: Jean Ghalo & Friends
When a brand prides itself on being “First, Different and Unique”, we can’t but adhere to those characteristics when working on a project for it. And when Hublot decided to hold its first-ever Middle East and Africa advertising campaign, we made sure it was the first international luxury brand to hold a local campaign, fully organized and produced by a Middle Eastern team, shot in the area and featuring a face from the region. In collaboration with Hublot Regional Director for Middle East & Africa Marco Tedeschi, we embarked on a long weekend in the hills of Oman that offered an ideal neutral Middle Eastern context for the campaign.
Overview:
- Middle East & Africa advertising campaign
- Feature Hublot ladies watches
- Use human element through a recognizable female face
- Middle East environment
- Be First, Different and Unique
- Capitalize on Hublot’s Art of Fusion DNA
- Full concept creation, organization, shoot and production
Objectives:
- Conceptualize 3 looks
- Create images for advertising campaign
- Generate content for Social Media use
- Highlight the Hublot lady style
- Convey a Middle Eastern feel while linking past to future
- Create a link between tradition and innovation
Outcome:
- 3 Looks, 2 versions each – Full pages and DPS
- Images for Social Media
- Behind The Scenes video promos and Social Media edits