CONTENT: HUBLOT X CARLITO FUENTE PHOTOSHOOT – DUBAI DESERT

With Carlito Fuente visiting Dubai for the international launch event of the Hublot Classic Fusion Forbidden X, we took it upon ourselves to come up with a photoshoot concept to highlight both the man and the product. Inspired by the watch itself, the Jean Ghalo & Friends team found it fit to venture into the Dubai desert in search of a “hidden treasure”, the Forbidden X humidor that safely kept the timepiece and matching cigars fresh.

Overview:

• Feature Carlito Fuente in imagery
• Highlight the Hublot Classic Fusion Forbidden X watch, humidor, cigars
• Convey GCC elements and lifestyle
• The cigar world

Objective:

• Create special and localized images for launch event in very brief timeframe
• Build image library around the Hublot Classic Fusion Forbidden X
• Create new imagery with Carlito Fuente
• Create content for PR and Social Media usage

Outcome:

• Watch image library
• PR portraits for Carlito Fuente
• Images around the watch and cigar worlds
• Content for Social Media, PR, event and internal usage