Concept, Creation & Photographer: Jean Ghalo  |  Assistant: Tanya Kassab  |  Production: Jean Ghalo & Friends

With Carlito Fuente visiting Dubai for the international launch event of the Hublot Classic Fusion Forbidden X, we took it upon ourselves to come up with a photoshoot concept to highlight both the man and the product. Inspired by the watch itself, the Jean Ghalo & Friends team found it fit to venture into the Dubai desert in search of a “hidden treasure”, the Forbidden X humidor that safely kept the timepiece and matching cigars fresh.


  • Feature Carlito Fuente in imagery
  • Highlight the Hublot Classic Fusion Forbidden X watch, humidor, cigars
  • Convey GCC elements and lifestyle
  • The cigar world


  • Create special and localized images for launch event in very brief timeframe
  • Build image library around the Hublot Classic Fusion Forbidden X
  • Create new imagery with Carlito Fuente
  • Create content for PR and Social Media usage


  • Watch image library
  • PR portraits for Carlito Fuente
  • Images around the watch and cigar worlds
  • Content for Social Media, PR, event and internal usage