Concept, Creation & Photographer: Jean Ghalo | Assistant: Tanya Kassab | Production: Jean Ghalo & Friends
With Carlito Fuente visiting Dubai for the international launch event of the Hublot Classic Fusion Forbidden X, we took it upon ourselves to come up with a photoshoot concept to highlight both the man and the product. Inspired by the watch itself, the Jean Ghalo & Friends team found it fit to venture into the Dubai desert in search of a “hidden treasure”, the Forbidden X humidor that safely kept the timepiece and matching cigars fresh.
Overview:
- Feature Carlito Fuente in imagery
- Highlight the Hublot Classic Fusion Forbidden X watch, humidor, cigars
- Convey GCC elements and lifestyle
- The cigar world
Objective:
- Create special and localized images for launch event in very brief timeframe
- Build image library around the Hublot Classic Fusion Forbidden X
- Create new imagery with Carlito Fuente
- Create content for PR and Social Media usage
Outcome:
- Watch image library
- PR portraits for Carlito Fuente
- Images around the watch and cigar worlds
- Content for Social Media, PR, event and internal usage