CONTENT: LINCOLN M MIDDLE EAST DIGITAL INFLUENCERS SERIES

Lincoln Middle East and their agency decided to run a digital campaign on the DotMENA network, with influencers from the digital world. Our team went into the creative Lab to ponder on what could be done as per the brief…

Overview:

• Digital campaign featuring digital influencers from the Middle East
• Miniseries showing each influencer in their “context”
• Integrate the automotive brand without mentioning or showing the car

Objectives:

• Generate Social Media and digital content
• Campaign targeting Middle East audience
• Go over and advise on the influencers selected by the brand

Outcome:

• Social Media/digital content
• Lincoln M campaign: 4 pillars and main slogan “Live in Your Moment”