Producer & Director of Photography: Jean Ghalo | Co-Producer: Tanya K. | Assistant Producers: Rochelle Escobar, Marc Ghalo
Editor: Eliane Mallat | Cinematographers: Thomas Richardson, Nick Langmead | Photography: Jean Ghalo, Joseph Bassil | Sound: Tim Carnie
Behind the Scenes: Ralph, Joseph | Runners: Clevan Ricablanca, Jonathan Ramos
Behind The Scenes
Promo
Montblanc has now officially launched the Montblanc M writing instrument, created by Marc Newson. To promote the launch, HQ came up with an Instagram campaign that we took inspiration from for a campaign to implement in our market.
Overview:
- Use the Montblanc International Instagram campaign concept
- Commission 1 artist in each of the 6 GCC countries
- Each artist creates an artwork representing their country’s famous landmark through calligraphy
- Using Montblanc M: smaller sketches
- Using standard calligraphy pens: final display artwork (A1)
- Audition to select the artists with the Montblanc management and PR agency teams
Objective:
- Create campaign material
- Highlight the writing instruments
- Generate content to enrich the PR story around the campaign and artists
- Supply imagery for a booklet incorporating the full campaign
- Leverage the artworks and collaboration with artists through in-store activations in the boutiques
Outcome:
- PR portrait photos for all candidates
- Images of artworks
- Product shots
- Campaign videos: individual + campaign overview + promos
- Behind The Scenes video of the project