EDITORIAL: SANEOU AL HADATH LUXURY ISSUE 2015 PHOTOSHOOT

Saneou Al Hadath, the leading Arabic business title in the Middle East, produces a luxury issue every year. In 2015, the main luxury watches photoshoot in the special issue was with Panerai. Concept creation and production were made by Jean Ghalo & Friends. We wanted to link earthy materials with the DNA of the watches to create a nice contrast, and thus settled on an industrial theme,

Overview:

• Editorial shoot for print business magazine
• Panerai watches in browns and greens
• Restricted location options

Objectives:

• Editorial images targeting businessmen and corporate executives
• Capitalize on watch strap colors and case shapes

Outcome:

• Editorial content
• 5 Looks for 9 pages