Producer & Concept: Jean Ghalo & Friends  |  Photographer: Joseph Bassil  |  Stylist: Audrey Bradford

Saneou Al Hadath, the leading Arabic business title in the Middle East, produces a luxury issue every year. In 2015, the main luxury watches photoshoot in the special issue was with Panerai. Concept creation and production were made by Jean Ghalo & Friends. We wanted to link earthy materials with the DNA of the watches to create a nice contrast, and thus settled on an industrial theme,


  • Editorial shoot for print business magazine
  • Panerai watches in browns and greens
  • Restricted location options


  • Editorial images targeting businessmen and corporate executives
  • Capitalize on watch strap colors and case shapes


  • Editorial content
  • 5 Looks for 9 pages