DOP/Director: Jean Ghalo  |  Producer: Audrey Bradford  |  Cinematographers: Boki Perkovic  |  Photographer: Omar Gunzman  |  Production: Jean Ghalo & Friends

The Dubai-born Faces (Wojooh) beauty store concept needed to differentiate its offerings by showing audiences its beauty expertise and local know-how. Faces’ agency thus created Wojooh Jamalek (Faces of Your Beauty), a live 15-minute beauty contest that ran on MBC1’s Sabah Al Kheir Ya Arab program, placing Arab makeup artists in competition against each other. Our team was tasked with capturing moments of the project and providing content to accompany the competition. The project eventually won awards at the 2014 Dubai Lynx.

Overview:

  • Behind The Scenes photography
  • Imagery of each contestant’s work/model for every episode
  • Microsite content

Objectives:

  • Create material for the competition microsite and social media
  • Generate imagery library for PR/communication purposes and build a story around the contest and makeup artists
  • Supply clear visuals of the artists’ makeup allowing audiences to check the work up close
  • Build an internal image bank
  • All imagery should be raw and not re-touched in order to highlight the strengths and weaknesses of the makeup artists

Outcome:

  • PR portraits of candidates
  • PR photos of models/makeup
  • Makeup shots for each episode
  • Behind The Scenes and Making Of material