Born and raised in France, Mehdi has worked in editorial, experiential marketing, PR, social and advertising. He started his career as a journalist and worked for some of the region’s best men’s lifestyle magazines. He quickly fell in love with the world of luxury and specifically watches. After attending several watch fairs and interviewing CEOs he decided to make the switch to the agency side.
Having worked in different sides of the industry gives Mehdi a unique point of view, which he uses to adapt to new trends and deliver innovative PR & Communication strategies to his clients.